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  • Five minutes with… Rudi Jagersbacher, president, Hilton Worldwide Middle East and Africa.

    What were the hotel group’s key achievements and milestones in 2015?

    Expanding our portfolio, investing in our hotels, and driving performance excellence is central to our regional growth strategy, and 2015 was a particularly remarkable period in these respects.
    Strong, organic growth has underpinned our story in this part of the world.

    In the Middle East, we have an active pipeline of more than 21,000 keys – meaning that 70% of our pipeline is under construction. In fact, about one in four new hotel projects in the Middle East will be branded within the Hilton Worldwide portfolio.
    In achieving this, we have continued to expand our brand offering, with the first Hampton by Hilton hotels confirmed for MEA; and ‘accessible lifestyle’ brand Canopy by Hilton in active negotiations.

    Our strategy has also seen Hilton Worldwide take major strides into the mid-market segment in recent months,